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Google has a local business center that allows users to basically get a profile of their business integrated into Google Maps. This step is a big one for local businesses. You definitely want your business coming up on Google Maps. It will help people with directions, be seen by anyone searching Google Maps and it could help in the search engines.
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An XML Sitemap is a file that lists all of the URL’s of your website. This file will allow search engines to quickly find any new pages you add (or posts if you have a blog).
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Last lesson, we discussed Google Analytics. Google doesn’t just offer analytics, it also offers another free web service called Google Webmaster Tools. Similar to Analytics, this also offers website owners some cool features on top of a potential rankings boost.
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The entire goal of this course is to get your site on the first page of Google for your search terms (keywords). The higher the better. Thats the reason we don’t leave a stone unturned. If there is something that might help us get there, we need to take a
shot.
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This is a lesson that a lot of people have no idea about. I was lucky enough to have a personal friend get the chance to join a mastermind group at Google’s Canadian office in Toronto.
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OK, maybe the proverb is a bit of an exaggeration. A picture isn’t really worth a thousand keywords, but it can certainly help if you name your images properly. You can do this yourself if you know how (it depends on what system you are using for your website) or once again you can ask your web designer.
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This tag adds a description to each page. It is another chance to use some great local keywords. When you create a description you are basically creating a small advertisement for your website.
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The thinking and brainstorming is over! Now we start getting into the actual steps it takes to get your website to dominate Google for local search terms. It is time to take your list of local search terms and put in work. So what exactly are you going to be doing?
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Take your list of top ten searched terms and simply add your city to the front of them, and to the end of them. If you are a Landscaper, and “Landscaping” was your keyword, then it becomes:
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I want to introduce you to the Google adwords tool. This tool will give you an approximation on how many times your terms are searched per month (plus a bunch of other information). First step is to visit:
