Online Marketing For Dentists
2011 is just a few days away and now it’s more important than ever for dentists to start thinking about how they plan to market their practice. It’s pretty simple- you need to be where your patients (or hopeful patients) are. They’re not in the yellow page, they’re online. They’re on Facebook, Yelp, Citysearch, and most of all- Google. Just having a dental website isn’t enough. Dentists need to optimize their websites, which is called search engine optimization. For a dentist who wants to increase their patient base, SEO will become more important in 2011.
Local search, a piece of SEO, is also critical. Google has committed to local search by merging local listings (called the 7 Pack) into the first page of the search engine results page (SERPs). For example, if you search for “running shoes,” Google assumes you are researching running shoes. On the other hand, if you search for “dentist Charlotte NC,” Google assumes you are looking for a local business. It’s crucial for dentists to be listed in Google’s local listings if they want to get more patients.
To learn more about local search and it’s importance in dental marketing, contact Prodentite for a free consultation and online marketing analysis of your dental website.
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Articleed by GuestBlogger
on Jan 12 2011. Filed under Affiliate Marketing, Guest Blogger.
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